As we leave the leafy meadow of autumn, Pakistani apparel waits for us with the warm embrace of its winter collection 2020.
Like clockwork, the end of October heralds the arrival of the winter collection 2020 from all of Pakistan’s major clothing brands. With the rocky year the world has been experiencing, it’s time for a wardrobe refresh as we head into 2021. With that in mind, let’s take a look at what Pakistan’s top brands have on offer this season.
1) Khaadi
To start, we have Khaadi, Pakistan’s definitive clothing brand. With over 50 locations across the country, Khaadi has become a household name. This winter Khaadi is launching Khaadi Symphony with a strong focus on bright, vibrant colours.
Starting at PKR 1,490 for unstitched and working up to PKR 9,990 for Khaas – their premium ready to wear section, this winter Khaadi has a style for everyone!
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2) J. – Junaid Jamshed
J. is another brand that has become a household name over the years. In contrast to Khaadi, J. caters to a wider variety of customers with categories for men wear, fragrances and makeup. This winter J. has updated all of its product lines including women’s unstitched, stitched and kurti along with men’s kameez shalwar and J. Kids.
Prices start at PKR 1,090 for unstitched rising to PKR 19,290 for their premium stitched party-wear.
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3) Sapphire
Sapphire markets itself as a more premium brand. Inspired by traditional Pakistani winter colours, Sapphire’s winter collection covers four distinct styles.
The Daily style aims at making getting ready every day a more enjoyable experience while Classic carries traditional Pakistani designs. Additionally, there is Sapphire’s signature premium range alongside Pop, which targets more modern and chic styles.
Prices start at PKR 999 for Kurtis from their Daily collection and range to PKR 5,990 for 3-piece suits from their Signature collection.
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4) Sana Safinaz
Founded in the late ’80s, Sana Safinaz has grown to encompass over 30 locations across Pakistan. Sana Safinaz Muzlin Winter Collection comes in 18 designs and 36 different colour combinations.
Most prices are around PKR 4,000, with prices rising for more premium designs.
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5) Gul Ahmed
As the region’s oldest textile player, Gul Ahmed has the most experience among Pakistani brands. Gul Ahmed’s “The Colours of Winter” collection comes in five primary materials including velvet, karandi, twill linen, khaddar and corduroy.
Prices start from PKR 1,450 for an unstitched printed shirt to PKR 8,950 for a 3-piece unstitched printed suit.
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6) Alkaram Studio
Alkaram Studio is relatively new to the retail scene, having started operations in 2011. Despite the short time frame, the company has built a resounding brand image.
For Winter 2020, Alkaram’s seasonal collection offers various materials in printed and embroidered styles. Prices start from PKR 1,400 leading up to PKR 6,800.
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7) Maria B
Described as the most premium clothing brand of Pakistan, Maria B has very much defined the premium clothing segment of Pakistan. For Winter 2020, the collection includes multiple categories such as unstitched, ready-to-wear and wedding wear.
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8) Nishat Linen
Nishat Linen also boasts an expansive retail network spanning over 65 stores across Pakistan. The “#ForAllOfYou” winter collection aims to provide a style and colour combo for everyone.
Prices range from around PKR 3,000 to upwards of PKR 18,000 for more formal pieces.
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