Khaadi x Esra – My Symphony is the latest collection released by Khaadi with a beautiful campaign. See what’s the hype all about.
After only recently releasing their winter collection 2020, Khaadi has now released a new, unique women’s collection featuring the most popular Turk in Pakistan – Esra Bilgic.
You might recall Esra from the various campaigns she has been a part of recently or from her role as Halime Sultan in the popular drama of 2020, Dirilis: Ertugrul.
Ever since Ertugrul got the endorsement of PM Imran Khan, people went crazy for the show driving the drama’s viewership to unprecedented heights. This also shot the lead actors to fame, with the likes of Engin Altan and Esra Bilgic getting featured in major advertising campaigns in Pakistan.
Previously, Esra has appeared in ads for Jazz and Qmobile. Now, she is modeling for Khaadi in their Khaadi x Esra – My Symphony collection campaign. Here’s what the campaign is about:
Khaadi x Esra Collection
Source: Khaadi Facebook Page
Khaadi describes this collection as representing the vibrance of our culture and heritage. The clothes featured have unique colors and intricate designs that highlight the focus on individuality.
Khaadi has gone all out for this one, introducing multiple fabrics and designs. You can find silk, chiffon, velvet, and the original khaddar, along with a lot of other fabrics.
The prices are also variable, with suits ranging from Rs. 2,500 to Rs. 9,000 depending on the fabric and design. Moreover, the collection is exclusively in select stores and stocks are already running out, so pick them up while you can!
Source: Khaadi Facebook Page
All in all, we love this collection and think that Khaadi has upped the game with these clothes, the campaign, and the model-in-question. Here’s looking at you, other clothing brands of Pakistan.
What do you think of the new collection? Does the Khaadi x Esra campaign stand out to you? Do let us know what you think in the comments below!
